MASTER PLAN 2031
UTTAR PRADESH
GIS-Based Urban Planning & Infrastructure Development
HighLight
Effective communication is the cornerstone of a successful behaviour change campaign. In Kushinagar, Uttar Pradesh, Citiyano De Solutions was entrusted with executing Information, Education, and Communication (IEC) activities under the Swachh Bharat Mission-Urban. Our goal was to enhance citizen awareness and encourage community participation.
We designed a multichannel campaign combining midmedia (posters, wall paintings), mass media (Nukkad Natak, radio), and digital media (Facebook, WhatsApp ,Instagram and so.,on). Door-to-door awareness drives were the cornerstone, ensuring residents received direct, practical guidance on waste management and cleanliness. Through strategic partnerships and local collaborations, we helped build a sense of community ownership and pride, creating an environment conducive to achieving GFC ratings and long-term sanitation goals.
Impact
Raised citizen awareness on solid waste management and sanitation practices.
Driven behavioural change through consistent, multi-channel communication campaigns.
Strengthened municipal capacity for effective citizen engagement and outreach activities.
Fostered community ownership and participation in cleanliness and sanitation initiatives.
Improved compliance with waste segregation, disposal norms, and cleanliness standards.
Enhanced digital literacy and engagement through targeted social media campaigns.
Reduced littering and open dumping through sustained awareness and enforcement efforts.
Strengthened partnerships between Urban Local Bodies (ULBs), NGOs, and community organizations.
Supported Kushinagar’s progress toward Garbage Free City (GFC) Star Rating.
Developed a sustainable communication model replicable across other cities in Uttar Pradesh.
Scope
Geographical Coverage: Kushinagar, Uttar Pradesh.
Door-to-Door Awareness: Conducted direct citizen outreach and education campaigns to promote sanitation and cleanliness.
Mid-Media Outreach: Deployed posters, banners, wall paintings, and promotional materials to reinforce messaging at the community level.
Mass Media Engagement: Organized Nukkad Nataks, stage shows, and radio programmes to reach wider audiences.
Digital Media Outreach: Leveraged Facebook, Instagram, and WhatsApp platforms to engage youth and promote awareness.
Strategic Partnerships: Collaborated with local organizations, community leaders, and stakeholders to strengthen outreach efforts.
Community Mobilisation: Conducted cleanliness drives and stakeholder meetings to encourage active citizen participation.
IEC Material Development: Designed and distributed Information, Education, and Communication (IEC) materials to support behaviour change initiatives.
